SEO优化是提升网站在搜索引擎排名的关键手段，永兴SEO方案策划咨询旨在为客户提供全方位的SEO服务。首先，我们从meta标签优化入手，meta标签位于HTML文档的
与
之间，提供文档基本信息。合理运用Description和Keywords属性，可以显著提升网站在搜索引擎中的可见度。例如，<meta name="description" content="120 words">对页面的描述，一般包括标点在内不超过120个词；<meta name="keywords" content="关键词1,关键词2">定义文档关键词，用于搜索引擎，一般不超过12个名词。此外，<meta name="author" content="author name">网页制作的作者信息，<meta name="robots" content="index,follow">搜索引擎方式：all、none、index、noindex、follow、nofollow。</p>
<p>其次，我们注重logo和ico优化。ico图标favicon.ico：网站头像，在网站标题前面，在<head>标签中添加代码。百度搜索结果缩略图的尺寸是：121*75，因此要展示的图片最好按照这个比例来做，这样的图片更容易被百度抓取收录。具体代码如下：<link rel="icon" href="1122.gif" type="image/gif">。在img图片优化当中，首先我们要注重的就是alt属性。虽然搜索引擎对图片的识别能力越来越强，但对图片里的具体内容还不能完全识别出来，因此Alt属性是搜索引擎识别图片内容的重要参考。所以，alt属性可以帮助搜索引擎蜘蛛识别图片展示的内容，对网站的图片进行分类。在具体的操作中，我们要注意：（1）alt属性不能为空；（2）alt属性要跟图片内容符合；（3）在alt属性中加入关键词，有利于当前页面的关键词排名；（4）alt属性要避免关键词堆砌。</p>
<p>图片的名称和后缀也有利于搜索引擎蜘蛛识别图片，正确命名图片文件名。我们可以在图像文件名中使用关键字词。举个例子，一张关于SEO优化的图片，那么你的文件名不应该是123.jpg，而应该是seoyouhua.jpg。此外，网站上的图片最好尺寸统一，这样页面整洁。调整优化图片的尺寸，用户体验在网站优化中非常重要，图片的大小会影响网页的载入时间。网站访问越快，搜索引擎蜘蛛抓取和收录页面就越容易。我们可以通过压缩图片把大图片压缩成小图，这样网站打开的速度就大大提升了。</p>
<p>最后，关于站外存储图片，有的网站为了加快网页打开速度，把图片存储在cdn或者对象存储中，其实从SEO优化的角度看，这样做并不利于图片的SEO优化，因为这些图片属于站外图片的了。不过存储在网站的服务器上的话，既占空间，也有可能影响网站打开速度，所以，选择网站打开速度，还是图片的优化，这个就需要你自己衡量了。</p>
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